9 1 95.0 15 AffiliateLinkEffectiveness Comparing overall effectiveness of different ads on diving pages. If I remove one of the affiliate links/ads on the diving pages, then I will not see a decrease in conversions, because they are not effective and thus could be removed/changed. path 0 starts_with /diving/ nb_conversions_goal_7 100 running 2018-05-01 19:46:49 2018-06-12 19:46:49 0 0 21 WithoutLastAd 22 WithoutRightSidebarLink 23 WithoutGoogleAds 2018-05-01 21:46:49 2018-05-01,2026-03-17 2876 days and 5 hours 10 1 95.0 15 IDivedThereLinkMove Compare link target of "I dived there" button. If the "I dived there" button links to the actual comment form instead of the start of the comment section, then there will be more comments, because users will be able to see the form. url 0 contains /diving/ nb_conversions_goal_9 100 running 2018-05-01 11:30:39 2018-06-14 11:30:39 0 0 24 LinkToCommentForm 2018-05-01 13:30:39 2018-05-01,2026-03-17 2876 days and 13 hours 11 1 95.0 15 JobsListingCallToActionChange Compare user oriented vs action oriented call to actions. If I change the call to actions on the job listing page to be user oriented instead of action oriented, then there will be more job postings. url 0 equals_simple https://divezone.net/jobs nb_conversions_goal_5 100 running 2018-05-01 11:28:04 2018-06-14 11:28:04 0 0 25 UserOrientedCTA 2018-05-01 13:28:04 2018-05-01,2026-03-17 2876 days and 13 hours 12 1 95.0 15 JobPageRelevantCallToAction Remove top two CTAs on individual job page & replace w/ 'Apply now!' CTA. If I change the top CTAs on the individual job page to be an action about the job, then more users will apply to jobs. url 0 contains /jobs/view/ nb_conversions_goal_4 100 running 2018-05-01 11:28:12 2018-06-14 11:28:12 0 0 26 ApplyNow 2018-05-01 13:28:12 2018-05-01,2026-03-17 2876 days and 13 hours 13 1 95.0 15 DivingPageTitles Comparing different titles for the diving page. If I change the title of diving pages, I will see more affiliate link clicks, because users will be more engaged. url 0 contains /diving/ nb_conversions_goal_7 100 running 2018-05-01 11:03:54 2018-06-15 11:03:54 0 0 27 Plain 28 Remarkable 29 Exciting 2018-05-01 13:03:54 2018-05-01,2026-03-17 2876 days and 14 hours