<?xml version="1.0" encoding="utf-8" ?>
<result>
	<row>
		<category>Acquisition</category>
		<subcategory>Search Engines &amp; Keywords</subcategory>
		<name>Keywords (including not defined)</name>
		<module>Referrers</module>
		<action>getKeywords</action>
		<dimension>Keyword</dimension>
		<documentation>This report shows which keywords users were searching for before they were referred to your website. &lt;br /&gt;&lt;br /&gt; By clicking on a row in the table, you can see the distribution of search engines that were queried for the keyword.&lt;br /&gt;&lt;br /&gt;Note: This report lists most keywords as not defined, because most search engines do not send the exact keyword used on the search engine.</documentation>
		<dimensions>
			<Referrers_Keyword>Keyword</Referrers_Keyword>
			<Referrers_SearchEngine>Search Engine</Referrers_SearchEngine>
		</dimensions>
		<metrics>
			<nb_visits>Visits</nb_visits>
			<nb_uniq_visitors>Unique visitors</nb_uniq_visitors>
			<nb_actions>Actions</nb_actions>
			<nb_users>Users</nb_users>
		</metrics>
		<metricsDocumentation>
			<nb_visits>If a visitor comes to your website for the first time or if they visit a page more than 30 minutes after their last page view, this will be recorded as a new visit.</nb_visits>
			<nb_uniq_visitors>The number of unduplicated visitors coming to your website. Every user is only counted once, even if they visit the website multiple times a day.</nb_uniq_visitors>
			<nb_actions>The number of actions performed by your visitors. Actions can be page views, internal site searches, downloads or outlinks.</nb_actions>
			<nb_users>The number of users logged in your website. It is the number of unique active users that have a User ID set (via the Tracking code function 'setUserId').</nb_users>
			<nb_actions_per_visit>The average number of actions (page views, site searches, downloads or outlinks) that were performed during the visits.</nb_actions_per_visit>
			<avg_time_on_site>The average duration of a visit.</avg_time_on_site>
			<bounce_rate>The percentage of visits that only had a single pageview. This means, that the visitor left the website directly from the entrance page.</bounce_rate>
			<conversion_rate>The percentage of visits that triggered a conversion. The conversion rate is calculated using the number of visits that converted at least one goal. Visits converting multiple goals are only counted once in the conversion rate.</conversion_rate>
		</metricsDocumentation>
		<processedMetrics>
			<nb_actions_per_visit>Actions per Visit</nb_actions_per_visit>
			<avg_time_on_site>Avg. Time on Website</avg_time_on_site>
			<bounce_rate>Bounce Rate</bounce_rate>
		</processedMetrics>
		<metricTypes>
			<nb_visits>number</nb_visits>
			<nb_uniq_visitors>number</nb_uniq_visitors>
			<nb_actions>number</nb_actions>
			<nb_users>number</nb_users>
			<nb_actions_per_visit>number</nb_actions_per_visit>
			<avg_time_on_site>duration_s</avg_time_on_site>
			<bounce_rate>percent</bounce_rate>
			<conversion_rate>percent</conversion_rate>
		</metricTypes>
		<actionToLoadSubTables>getSearchEnginesFromKeywordId</actionToLoadSubTables>
		<relatedReports>
			<row>
				<name>Combined imported keywords</name>
				<module>SearchEngineKeywordsPerformance</module>
				<action>getKeywordsImported</action>
			</row>
			<row>
				<name>Combined keywords</name>
				<module>SearchEngineKeywordsPerformance</module>
				<action>getKeywords</action>
			</row>
		</relatedReports>
		<metricsGoal>
			<nb_conversions>Conversions</nb_conversions>
			<revenue>Revenue</revenue>
		</metricsGoal>
		<processedMetricsGoal>
			<revenue_per_visit>Revenue per Visit</revenue_per_visit>
		</processedMetricsGoal>
		<metricTypesGoal>
			<revenue_per_visit>money</revenue_per_visit>
			<nb_conversions>number</nb_conversions>
			<conversion_rate>percent</conversion_rate>
			<revenue>money</revenue>
		</metricTypesGoal>
		<imageGraphUrl>index.php?module=API&amp;method=ImageGraph.get&amp;idSite=1&amp;apiModule=Referrers&amp;apiAction=getKeywords&amp;period=day&amp;date=today</imageGraphUrl>
		<imageGraphEvolutionUrl>index.php?module=API&amp;method=ImageGraph.get&amp;idSite=1&amp;apiModule=Referrers&amp;apiAction=getKeywords&amp;period=day&amp;date=2026-03-17,2026-04-15</imageGraphEvolutionUrl>
		<uniqueId>Referrers_getKeywords</uniqueId>
	</row>
</result>